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Terms of Use

Ally® exists at the intersection of legal compliance and digital inclusion.

Effective Date: November 1st, 2025

These Terms of Use (“Terms”) govern your use of our website, materials, and services (together, the “Services”). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree, do not use our Services.

Services

Ally provides accessibility-related services including audits, remediation, certification, and ongoing compliance support. Certifications provided by Ally are based on WCAG and ADA standards but do not guarantee immunity from legal claims, investigations, or enforcement actions.

User Responsibilities

You agree to:

  • Provide accurate, current, and complete information when engaging with Ally.
  • Cooperate in good faith to enable successful delivery of Services.
  • Not misuse or interfere with Ally’s systems, networks, or intellectual property.

Intellectual Property

All content, methodologies, and materials made available by Ally are owned by Ally or licensed to us. You may not copy, reproduce, distribute, or create derivative works without our written permission.

Third-Party Services

Our Services may include links, integrations, or reliance on third-party platforms. Ally does not control and is not responsible for the accessibility, accuracy, or functionality of any third-party services.

No Warranties

Services are provided on an “as is” and “as available” basis. Ally disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

Limitation of Liability

To the fullest extent permitted by law, Ally’s total liability arising out of or related to the Services shall not exceed the greater of:

  • USD $10,000; or
  • the total fees paid by you to Ally in the 12 months preceding the claim.

Ally shall not be liable for indirect, incidental, special, consequential, or punitive damages.

Indemnification

You agree to indemnify and hold Ally, its officers, employees, and affiliates harmless from any claims, damages, liabilities, or expenses (including legal fees) arising out of your use of the Services or violation of these Terms.

Compliance Disclaimer & Certification

Ally provides professional accessibility services, including audits, remediation, and certification. Certification issued by Ally reflects our professional assessment against applicable standards (including WCAG 2.2 AA).

However:

  • Certification is not a guarantee that your digital properties are, or will remain, fully compliant with the Americans with Disabilities Act (ADA), WCAG, or any other accessibility law or regulation.
  • Certification does not provide legal immunity against accessibility-related claims, lawsuits, investigations, or enforcement actions.
  • Accessibility compliance is a shared responsibility. Clients are responsible for implementing Ally’s recommendations, maintaining accessibility as content and technology evolve, and ensuring ongoing compliance.
  • Ally offers up to $10,000 in legal fee coverage in the event of a claim, subject to the conditions in your Service Agreement. This coverage is not insurance and does not extend beyond the specified amount or scope.

Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Washington, without regard to conflicts of law. Any disputes shall be resolved by binding arbitration in Seattle, Washington, under the rules of the American Arbitration Association.

Changes

Ally may update these Terms at any time. Updates will be posted on this page with a revised effective date. Continued use of the Services after changes take effect constitutes acceptance.

Contact Us

If you have questions about these Terms, Ally's Privacy Policy, or Ally's accessibility practices, users can reach out via email:

We review all requests promptly. Thank you!