Effective Date: October 21, 2026
At Ally, we respect your privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when you interact with our website and Services.
Information We Collect
We may collect the following information:
- Personal Information: Name, email, phone number, company details (when you submit forms or contact us).
- Usage Data: IP address, browser type, device information, and site activity.
- Cookies & Tracking: Session cookies, analytics tools, and similar technologies.
- Client Data: Information clients provide for audits or remediation (e.g., documents, websites, or content).
We do not intentionally collect sensitive personal data (e.g., health or disability status), unless voluntarily provided to support accessibility feedback.
How We Use Information
We use collected information to:
- Deliver and improve our Services.
- Respond to requests and provide support.
- Send updates, newsletters, or promotional communications (with consent).
- Analyze site performance and usage trends.
- Enforce these Terms and comply with legal obligations.
Sharing of Information
We may share personal information with trusted third-party service providers that support our business operations, including website hosting, analytics, marketing, communications, and service delivery. These providers may process information on our behalf or collect information directly through technologies used on our website.
We may also disclose information when required by law or necessary to protect our legal rights.
Data Retention
We retain personal data only as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce agreements.
Data Subject Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Restrict or object to processing
- Request data portability
- Opt out of marketing communications
To exercise these rights, contact us at privacy@ally.co.
Security
We implement reasonable administrative, technical, and physical safeguards to protect personal data. However, no system is 100% secure, and we cannot guarantee absolute protection.
Cookies & Tracking Technologies
We use cookies and similar technologies, including Google Analytics, Microsoft Clarity, and other third-party tools, to analyze website traffic, understand visitor behavior, improve our services, and support marketing activities. These tools may collect information about your interactions with our website, including through heatmaps and session recordings. Our data partners may also associate your website activity with other personal information they or others hold, including your email address. Ally or its service providers may use this information to send marketing communications.
You can manage or disable cookies through your browser settings. To opt out of identity-based advertising, visit https://app.retention.com/optout (opens in a new tab). For more information about Microsoft's data practices, see the Microsoft Privacy Statement (opens in a new tab). For additional privacy requests, including opting out of marketing communications or exercising your data privacy rights, contact us at privacy@ally.co.
Children's Privacy
Our Services are not directed at children under 13, and we do not knowingly collect their personal information.
International Users
If you access our Services outside the United States, you acknowledge that your data may be processed in the U.S. and subject to U.S. laws.
Changes
Ally may update these Terms at any time. Updates will be posted on this page with a revised effective date. Continued use of the Services after changes take effect constitutes acceptance.
Contact Us
If you have questions about these Terms, Ally's Privacy Policy, or Ally's accessibility practices, users can reach out via email:
- Email (Legal & Compliance): legal@ally.co
- Email (Privacy & Data Protection): privacy@ally.co
- Accessibility Support: accessibility@ally.co
We review all requests promptly. Thank you!